Report Watch

Nutritionists like Rujuta Diwekar and Pooja Makhija are widely followed for their practical, locally rooted diet advice

According to the Kantar report, 73% of influencer campaigns sit in the ‘amber zone’—the middle percentile for short-term sales likelihood

The analysis accounts for hundreds of millions of views by readers of news articles on the Taboola publisher network

The report jointly released by the MIB and Ernst & Young during the WAVES Summit also pointed to a 7% CAGR of India's M&E at...

A report from EY noted that India is now home to more than four million influencers—up from approximately 962,000 in 2020—representing a 322% increase over...

According to a Deloitte-MPA report, the combined film, TV, and OCC industry is projected to grow at a CAGR of 6–7% over the next three...

A TAM report shows that ad volumes for the first 13 matches of IPL 18 grew by 12% over the previous season

According to the findings of an M&E report, Hindi, however, still commanded a 44% share of total viewership, solidifying its position as the leading language...

JioHotstar likely to be a major driver of this expansion, attracting subscribers with its vast film library and premium sports content, claims the latest EY...

Maruti Suzuki emerged as the top advertiser in 2024, followed by Hero Motorcorp and Honda Motorcycle & Scooter India

Accelerating premiumisation to be crucial for brands, says the latest Deloitte report

As per Rediffusion’s Red Lab report, the middle class population in India will cross a billion in 2047

At the unveiling of the Pitch Madison Advertising Report 2025, Satya Raghavan, Director, Marketing Partners, Google, India, elaborated on the potential of CTV

Despite a 10% and 8% degrowth in ad volumes for Telugu and Malayalam, South India's overall share of print ad volumes saw only a marginal...

According to the Pitch Madison Advertising Report (PMAR) released today, the country's AdEx is projected to cross Rs 1 lakh crore this year

According to the dentsu-e4m digital advertising report, social media has held the largest share of ad spends over the years, followed by online video, paid...

At 24% share, FMCG remained the biggest contributor to digital AdEx in 2024, stated the dentsu-e4m Digital Advertising Report 2025

By 2026, digital media will contribute more than 61% of the total advertising spend in the Indian industry, the e4m-dentsu Report states

As per the report, digital media has emerged as the largest contributor to advertising spends, accounting for 49% (Rs 49,251 crore) of the Indian ad...

Among the other main contributors to digital adex were travel & transport, consumer durables, and government & social organisations

Programmatic advertising is projected to grow at a CAGR of 21.24%, reaching Rs 30,405 crore by 2026

The report also highlights that the online video segment will have a CAGR of 23% through 2026, surpassing social media (CAGR 20%) and paid search...

The report further predicts a decline in in-cinema ad revenue in 2025, due to inconsistent movie releases, increased competition from streaming platforms, and changing consumer...

The dentsu-e4m Digital Advertising Report 2025 states that the ad industry in India is set to reach a market size of Rs 1,07,664 crore this...

Zefmo’s Influencer Marketing Report highlights how influencers shape political narratives and public communication through public awareness and government collaborations

According to the latest TAM AdEx (Jan-Jun '24) report, 32% of all ads on television featured celebrities

The Influencer Marketing Report 2024 points towards meteoric growth for the industry with an anticipated growth trajectory of 20% this year, followed by 25% annually...

As per TAM AdEx report, Maruti Suzuki, SBS Biotech, Honda Motors were the top advertisers on print in the Jan-June period

The Trade Desk’s Open Internet Report 2024 comes at an especially crucial time, as marketers and media planners have to recalibrate their strategies

OTT took the lion's share of the revenue in the fiscal, raking in Rs 31,800 crore

The report shares insights on the four pillars of content marketing – consumers, creators, technology, and platforms

76% of all social content they consume is creator made while 87% spend the most time on Instagram, the report stated

The report adds that preference for Indic languages is higher in non-metros at 53% compared to metros at 39%

The EY M&E report notes that 95% of respondents had taken some precautions regarding the placement of ads in unsafe environments/ platforms

D2C Advantage X Toolkit, launched by MMA Global India & Publicis Commerce, is a guide for brand leaders on how to invest for profitable D2C...

As per EY's latest report on the media and entertainment sector, gaming is the fourth largest segment in the M&E sector; expected to be worth...

The sector crossed Rs 2.3 trillion in 2023, according to the report titled ‘#Reinvent: India’s media & entertainment sector is innovating for the future’

The Health Digital HealthComms 2024 offers an in-depth exploration into the rapidly evolving digital landscape within India's healthcare sector

Avinash Pandey, CEO of ABP Network, spoke at the Pitch Madison Advertising Media Report 2024 about how certain brands still rely on television advertising for...

At the Pitch Madison Advertising Report 2024, filmmaker R Balki highlighted the significance of creative content in the context of advertising during IPL

Rob Norman, Global Digital Expert and Advisor, Madison, shared his insights on 'Restoring Trust and Confidence in Digital' at the Pitch Madison Advertising Report 2024...

At the unveiling of Pitch Madison Advertising Report 2024, Abheek Singhi, Managing Director & Senior Partner, BCG talked about looking at AdEx with a different...

At the unveiling of PMAR 2024, Shantanu Khosla, Executive Vice Chairman, Crompton Greaves Electrical Ltd., spoke on where marketing was headed, advancement in tech, the...

Simran Channey Gaglani, AVP, Brand Solutions, Viacom18 Sports, spoke about 'The Rise of Digital' at the unveiling of the Pitch Madison Advertising Report

At the Pitch Madison Advertising Report 2024 launch, Vikram Sakhuja, Partner & CEO, Madison Media & OOH, spoke about television ratings, cross-media measurement, digital ratings...

At the unveiling of Pitch Madison Advertising Report 2024, Sam Balsara, Chairman of Madison World, explained the factors that impacted AdEx 2023 and shared what...

The industry is estimated to reach Rs 62,045 crore by 2025, the report stated

Adding 2000 MarTech tools in just six months is a testament to the acceleration of AI-driven software, noted Scott Brinker of ChiefMartec and HubSpot

Shashank Srivastava, Senior Executive Officer - Marketing & Sales, Maruti Suzuki, and Amin Lakhani, CEO, Mindshare South Asia were present at the unveiling

According to the e4m-GroupM Programmatic Report, India’s digital ad revenue is likely to surge to nearly Rs 540 billion by 2024

According to the e4m-GroupM Programmatic Report, India’s digital ad revenue is likely to surge to nearly Rs 540 billion by 2024

This cricket season saw over 50 new categories and more than 195 new brands compared to the last edition of the tournament in 2019

As part of the report ‘The Mood of Bharat this Festive Season’, The Bharat Lab spoke to 1,027 consumers in the Hindi Heartland to identify...

TV ad spends will grow at a 6.4% CAGR to reach Rs 5,36,445 crore in 2027, the report says

The IPL Brand Valuation Study 2023 by investment bank Houlihan Lokey says the league’s brand value now stands at $3.2 billion

Havas' proprietary Meaningful Brands 2023 report also noted that brand trust is on the wane with more than half of the consumers surveyed saying brands...

The report explores the growth of the online gaming landscape in India, how brands can leverage this billion-dollar industry and the road ahead

The report seeks to decode the growth of the online gaming landscape in India and focus on how brands can leverage this billion-dollar industry

Indian sports industry surpasses Rs 14,000 crore in spends

At the Pitch Madison Advertising Report 2023 unveiling, Krishnamurthy, the Chief Strategy & Analytics Officer, Madison Media, spoke about the opportunities of digital and TV...

Mehrotra, VP - Monetisation, Flipkart, took the stage at the unveiling of the Pitch Madison Advertising Report 2023, and shared insights on the growth of...

At the Pitch Madison Advertising Report 2023 launch, the Head of Network – Ad Sales, Disney Star said that the network will be airing IPL...

The Chief Executive Officer, Sports, Viacom18 Media, was speaking at the launch of Pitch Madison Advertising Report 2023

At the unveiling of the Pitch Madison Advertising Report 2023, Ajit Varghese and Anil Jayaraj discussed how brands can decide about choosing between TV and...

At the unveiling of Pitch Madison Advertising Report 2023, Avinash Pandey, CEO of ABP Network said as long as people are interested in consuming news,...

The MD of Pidilite Industries graced the unveiling of Pitch Madison Advertising Report 2023 and shared insights about building brands, staying relevant to the times...

Digital AdEx, which has overtaken TV, is likely to end the year at Rs 43,000 crore

The report will analyse how and where advertising money was spent in the past year, and project the future of media & advertising industry

As per the report, digital ad spends are expected to reach 40% share this year

The value of the IPL ecosystem has grown 75% in dollar terms since 2020, said a news daily on the basis of a report by...

The study states that more than 3 out of every 5 users visit Amazon for browsing/window shopping of products while 1 in every 3 users...

As per an Amazon-Kantar study, 73% of online researchers rely on Amazon for product research

Nielsen’s global ROI Report delivers insights and recommendations for advertisers, agencies and publishers to increase returns on investment in media plans